Top 5 Beauty Retail Apps on iOS in Australia: Q3 2024 Performance

In the third quarter of 2024, the beauty retail app market in Australia showcased varied trends across different metrics, according to data from Sensor Tower. Here’s a closer look at the performance of the top five beauty retail applications on iOS.

MECCA - Beauty Shopping saw a significant spike in weekly downloads, particularly in mid-August, with numbers reaching over 22K. This was followed by a steady decline, stabilizing around 4.4K towards the end of September. The app maintained a strong user base, with weekly active users peaking at approximately 105K in August, before slightly declining to around 98K by the quarter's end.

Sephora - Beauty Shopping experienced consistent weekly download figures, with a notable increase in mid-September, hitting a high of 7.9K. The active user count showed a similar pattern, climbing to over 28K in mid-September before settling at approximately 22.7K by the end of September.

Adore Beauty | Shop Beauty Now demonstrated a modest performance in terms of downloads, peaking at 3.2K in mid-August. The app did not report any active user data for the quarter.

CHARLOTTE TILBURY had a varied download trend, initially starting strong with 4.5K in early July but then declining to just over 200 by the end of September. Weekly active users also followed a downward trend, beginning at approximately 9.5K in early July and ending at around 5.8K.

Think Dirty – Shop Clean showed a significant increase in downloads in early September, reaching 3.2K, which coincided with an increase in active users to 8.8K. Revenue generation was minimal, with slight spikes in late August and late September, reaching $497.

For more detailed insights into these trends, visit Sensor Tower.